At the
7th annual ?Madrid de Cine ? Spanish Film Screenings?, the international market of Spanish cinema for film industry professionals held in Madrid,
FAPAE (Spanish Federation of Audiovisual Producers) chairman
Pedro Pérez presented data provided in the organization?s dossier
?El Cine Español en el Mercado Internacional 2011? (?Spanish Cinema on the International Market 2011?). This report demonstrates that Spanish films continue to attract a respectable number of viewers worldwide. Last year,
30 million admission tickets were sold for Spanish productions, which all together amounted to earnings of
185 million Euros.
Compared to
91 Spanish films shown in the foreign market in
2010,
110 were shown in
2011, amounting to a
20.9% increase.
Mexico showed the largest number of Spanish films in 2011, with
36,
44% more than in 2010, hitting a record for the years this study has been conducted, being significantly more than in previous years.
Of the five countries with the highest ticket sales of Spanish films, the
United States with
Canada had the most earnings, at
50 million Euros. In second place was France, with nearly 22 million Euros, followed by Italy with 15 million, Germany with 14.8 million, and in fifth place, Brazil with 12.2 million Euros in box-office sales.
On the other hand, the list of Spanish productions shown in the greatest number of countries in 2011 with earnings data available was led by
Biutiful, distributed in
39 countries.
Midnight in Paris was seen in 33 international markets,
You Will Meet a Tall, Dark Stranger in 29,
The Skin I Live In (La piel que habito) in 26, and
Julia?s Eyes in 21.
After presenting this report,
FAPAE chairman Pedro Pérez and the
honorary chairman of this edition of
Madrid de Cine,
Enrique Urbizu, gave out the
FAPAE-RENTRAK 2012 Award to the
Spanish Film with Greatest International Impact to
Agustín Almodóvar for
The Skin I Live In, produced by El Deseo D.A., S.L., and directed by
Pedro Almodóvar.
In 2011,
The Skin I Live In premiered in more than
25 countries, with an estimated
1,200 commercial copies and box-office collections of more than
20 million Euros. Without including co-productions, it was the most seen Spanish film in numerous foreign markets, such as Argentina, France, the Netherlands, the United Kingdom, and Russia.
To-date, the film has debuted in
42 countries around the world (throughout Europe, North and South America, South Africa, Australia, South Korea and Israel), including Spain.
Japan was the last country in which it premiered, with its debut there last May. Total sales have been more than
35,000,000 ? from
4,200,000 spectators.
