Filmotech.com - Disney Buys Marvel

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The multinational announced that it is buying the comic book publisher for 4 billion dollars.

01/09/2009
Source: filmotech.com

The purchase of Marvel follows on the successful purchase of the production company Miramax in 1993 and Pixar in 2006. Disney announced yesterday that it is acquiring the rights to more than 5,000 Marvel superheroes. The agreement, which amounts to some 2,700,000,000 euros, will bring together Mickey Mouse and Spiderman in a "perfect alliance", according to the statement to the media by Marvel Chief Executive Ike Perlmutter.

The Walt Disney Company, founded by animators Walt and Roy Disney in 1923, is currently the parent company to a business empire which generated more than 6.1 billion euros in revenues last year. The transaction to buy Marvel will be the fourth biggest in Disneys history, and is the largest in the year so far in the media and entertainment industry. This is a clear sign that the market is moving towards consolidation.

In spite of the crisis in the U.S. film industry and the end of the traditional animation model, the company has been reinventing itself. For example, in 2003, it launched its first film not appropriate for all audiences, Pirates of the Caribbean: The Curse of the Black Pearl. The Jack Sparrow franchise has already earned a trifling 1.8 billion euros in revenues.

To this success can be added High School Musical, Hannah Montana and the Jonas Brothers in pack formats: series, discs, films and merchandising. Disney President & CEO Robert A. Iger has in mind a similar project for his new toy, as long as the U.S. anti-trust laws will allow it.

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